In a digital-heavy world, Vail Resorts is proving that they, too, can keep up with the times.

On Wednesday, Sept. 28, the mountain resort company officially shared its intentions to make the shift away from offering skiers standard physical lift tickets and to instead, provide skiers with digital tickets using a technology system that will be easily accessible via a smartphone.

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"As a company focused on investing in the future of skiing and riding, we believe that digital innovation, more than ever, will be key for delivering a great guest experience on-mountain," Tim April, chief information officer of Vail Resorts said in a Sept. 28 press release.

"We are excited for the more seamless arrival experience this technology will provide for our guests and look forward to unveiling it across our resorts."

Vail Resorts On Rolling Out New Digitial Ticketing System - It's Coming Soon

As per the press release from Vail Resorts, the new digital ticketing feature will be tested during the upcoming 2022-2023 North American winter season, with roll-out to guests expected for the 2023-2024 season.

Digital Ticket Perks 

Once launched, guests will no longer need to wait in a line at the ticket window, should they need to purchase, pick up, or reprint their pass or lift ticket, the company stated.

"In addition to the significant enhancement in the guest experience, this technology will also reduce waste from printing plastic cards and RFID chips – supporting Vail Resorts' Commitment to Zero sustainability promise.

Even after the feature is launched, Vail Resorts will continue to make plastic cards available to any guests who cannot or do not want to use their phone as their pass or lift ticket."

Vail Resorts says additional details regarding the new digital ticketing technology will be shared closer to the guest-facing launch ahead of the 2023-2024 ski season.

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